LESSON FEED

#talentstacking

Useful Lessons from Great Teachers

The Science of Persuasion

  • 6 universals principles that guide human behavior are Reciprocity, Scarcity, Authority, Consistency, Liking, and Consensus
  • Reciprocity – obligation to give back when you receive
  • Scarcity – we want what we can not have

By: Robert Cialdini