- 6 universals principles that guide human behavior are Reciprocity, Scarcity, Authority, Consistency, Liking, and Consensus
- Reciprocity – obligation to give back when you receive
- Scarcity – we want what we can not have
By: Robert Cialdini
by jimmyhummert | Feb 17, 2021 | Persuasion
By: Robert Cialdini
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